Tuesday 11 October 2016

Product Description Summary & Analysis draft 2

The article (Geotab, 2016) “Geotab GO7” presents the benefits, features and function of GO7. The GO7 is a telematics device designed and built by Geotab. It has features like cellular modem, GPS with built in antennas, an accelerometer, and is able to transmit highly detailed information from the vehicle regarding the engine, drivetrain, on-board instruments, and other subsystems. It is compatible with most types of vehicles from manufacturers around the world. The device can be easily installed by plugging it into the vehicle’s OBDII port or adapter. Tracking and real time data will be transmitted when the vehicle transits. It can notify the driver if the vehicle requires maintenance, collects information driving habits, and guide the driver if it's deem unsafe. The device can send notification and forensic data if an accident is detected. The GO7 has an expansion port, allowing peripherals to be added if needed.
The GO7 is an advanced technology product that will satisfy user compared to other similar product regardless of functionality or convenience, and help users increase their fleet efficiency.
The GO7 could utilise its GPS tracking ability to provide alternate course to routes that are affected by traffic or weather, reducing fuel and time wastage. Its ability to transmit data about the vehicle will allows for timely maintenance of the fleet, reducing down time of vehicle. The article “Aberdeen Group's GPS tracking study key facts” (Mark, 2016) mentions numerous benefits of a GPS tracking system. An average decrease of 13.2% and 13.4% in fuel expenditure and overtime could be achieved by using location intelligence. The article also states that the operating cost of a vehicle can be cut by 10.4%.
There are other telematics products available on the market, one being the TomTom Link 410. The features of the Link 410 are similar to the GO7. The Link 410 however, requires a Link 105 add-on devices to monitor engine information. The link 105 does not transmit real time data, as compared to the GO7. The GO7 is able to better integrate multiple feature into a single device, compared to its competitors.
All in all,the GO7 is able to deliver a product that is comprehensive, fully featured, and able to help user increase fleet efficiency by reducing operating cost.


Mark Cullen (2016). Aberdeen Group's GPS tracking study key facts. Retrieved October 6, 2016 from: https://www.linkedin.com/pulse/aberdeen-groups-gps-tracking-study-key-facts-mark-cullen
Geotab (2016). Geotab GO7 brochure. Retrieved October 6, 2016 from: https://www.geotab.com/wp-content/themes/geotab-template/resources/doc/Geotab-Brochure.pdf
TomTom(N.D). Retrieved October 6 2016 from: https://telematics.tomtom.com/en_gb/webfleet/products/link/

1 comment:

  1. Thank you, Jia Wei, for this good effort. Your product description is quite clear and well organized. The analysis, starting with your thesis, requires more work and polishing. There has to be more of a methodical approach to your evaluation, and that starts with a more focused thesis, one with a tightly crafted controlling idea.

    Your body paragraphs should then be developed in line with the thesis.

    Here are more areas to focus on:

    1) The article (Geotab, 2016) “Geotab GO7” .... >>> (incorrect citation convention: positioning of parenthetical info)

    2) The GO7 is a telematics device designed and built by Geotab. >>> Okay. But what does this device do? What is its purpose, or main function? That should be explained front and center.

    3) ...is able to transmit highly detailed information from the vehicle.... >>> from which vehicle?

    4) You provide a number of key characteristics of the GO7 in your description paragraph. However, you need to place some connecting words/phrases in between the various sentences: also, in addition, another function is, etc....

    5) The GO7 is an advanced technology product .... >>> very general statement: be more specific

    5.1) that will satisfy user >>> count nouns require a/the/ plural , i.e., a user / the user / users

    6) The GO7 is an advanced technology product that will satisfy user compared to other similar product regardless of functionality or convenience, and help users increase their fleet efficiency. >>>
    This is a fairly clear thesis, but your controlling idea could be made more specific. You have written that "to other similar products", but which are you referring to?

    7) could utilise / could be achieved >>> what not "can"?

    8) (Mark, 2016) >>> Is Mark a family name?

    9) The features of the Link 410 are similar to the GO7. >>> The features of the Link 410 are similar to THOSE (features) of the GO7.

    9.1) The Link 410 however, requires >>> (punctuation)

    10) All in all,the GO7 is able to deliver a product that is comprehensive, fully featured, and able to help user increase fleet efficiency by reducing operating cost. >>> Compare this statement to your thesis. Which gives a better focus to your essay?

    Let's work on this!

    ReplyDelete